Bring the love back

Video: Bring the love back – The interview

This is an interview I did on the movie: “bring the love back” for an internal Sales Kick Off we had a month ago.

Cross-posted on Brandopia

I know, it’s been a while but the movie generated so much buzz (internally and externally) that I was submerged and didn’t find time to blog regularly. Again I’ll give you a sml update of the movie:

• Views of the movie online: more than 120.000
• Incoming links: more than 370
• Views of the blog: almost 60.000

Next to the views online I received numerous emails from people who told me that they used or saw the movie and seminares (in Cannes it was showed during several presentations also presentations not sponsored by Microsoft).

So what’s next? I just briefed Openhere on the follow-up campaign. We’ll see the first ideas on this in the following weeks. Again I’ll try to give you as much insight as possible. On the briefing itself I can only say that I want them to think on the answer we have on the question we claimed in the movie. The answer being: How can online media bring back the love between advertisers and consumers and how can we (Microsoft Digital Advertising Solutions) do that? The rest of the briefing was a lot of internal studies and data which I can’t share here (sorry about that) and brainstorming.

Geert

Since i’m writing this post on my mobile (huge traffic jam due to Rolling Stones concert), this is going to be a short posting. Nevertheless, I would like to know which advertisers are already bringing back the love? What I am looking for are examples of campaigns, strategies, maybe even brands or products that show that the advertiser is listening to the consumer and acting accordingly. In my next posting I will try to give examples of what i mean.

Geert

Next to using the movie in trade tactics we need to engage as many people as possible internally as well. Therefor we have put the poster of the movie in all the toilets in our offices, as you can see in the picture on the left.

Geert

As is said before we used to movie in our first trade tactic last Thursday. At the CCB gala we not only showed the movie on a gigantic screen for hundreds of people from agencies and media but we also had actors running around with the same T-shirst as in the movie.You can see a picture on the left (thanks to Peter Forret).

Geert

Another small update:

• more than 75.000 views of the movie
• more than 240 incoming links
• more than 250 comments on the blog

More details later (sorry to be so brief but I´m on holidays for the moment… I know, I could have choosen a better period to do that).

Geert

Where are visitors to this blog coming from? Just have a look at the picture here!

Geert

On the 30th we’ll use the movie in our first Trade marketing tactic in Belgium. We’ll be trying to get pictures and maybe some video to show you.

Geert

Small update on the results of this campaign after 1 week:

• More than 50.000 views of the video
• About 200 incoming links
• About 200 comments on the blog
• Incredible uptake of the campaign internally, so we can expect some trade tactics coming everywhere

I´ll keep you all posted.

Geert

You will see in the right navigation bar that I have put a Box.net sharing folder where you can download some (low def) versions of the movie (the English one but also one with subtitles in Dutch and French). More formats are coming really soon. Unfortunately my account doesn`t allow downloading the high def version because they are to large. I´ll find a solution for that a.s.a.p.

Geert