Back from Cannes!
June 22, 2007
I know, it’s been a while but the movie generated so much buzz (internally and externally) that I was submerged and didn’t find time to blog regularly. Again I’ll give you a sml update of the movie:
- Views of the movie online: more than 120.000
- Incoming links: more than 370
- Views of the blog: almost 60.000
Next to the views online I received numerous emails from people who told me that they used or saw the movie and seminares (in Cannes it was showed during several presentations also presentations not sponsored by Microsoft).
So what’s next? I just briefed Openhere on the follow-up campaign. We’ll see the first ideas on this in the following weeks. Again I’ll try to give you as much insight as possible. On the briefing itself I can only say that I want them to think on the answer we have on the question we claimed in the movie. The answer being: How can online media bring back the love between advertisers and consumers and how can we (Microsoft Digital Advertising Solutions) do that? The rest of the briefing was a lot of internal studies and data which I can’t share here (sorry about that) and brainstorming.
Geert
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1. TB | June 22, 2007 at 10:58 pm
Don’t fall into the trap that you are trying to get everybody else to break out from. Is doing a follow-up from the right idea? Isn’t that what the dorkin the first film would do?
2. Stijn Gansemans | June 24, 2007 at 6:14 pm
Geert is right. Leaving the campaign as it is now is not enough, I think. Part 1 was the eye-opener, what we need now is a campaign that allows Microsoft to bring it home and closer to their business and product offer. As Geert posted here, we’re working on the brief as we speak. More to come in the next few weeks.
Cheers,
Stijn Gansemans (Creative Director Openhere)
3. TB | June 25, 2007 at 10:05 am
Of course you’re not biased!! I agree there must be a next step - but another film… thats so “Scary Movie Part VII”
4. Geert | June 25, 2007 at 12:50 pm
Who says it’s going to be a movie
5. Stijn Gansemans | June 25, 2007 at 7:42 pm
We’ll see about that…
What’s the best one: Godfather I, II or III. Pick one
Cheers,
Stijn
6. TB | June 29, 2007 at 11:27 pm
Good point re Godfather, Over 100,000 movies ever made - and one noteworthy sequel… talks to the point.
7. JM | July 6, 2007 at 6:40 pm
Geert….love what you have done with this and not surprised it has ‘gone big’. We have been using it here in Seattle for a bunch of presentations - and everytime it has been received incredibly well!
I’d love to see a sequal - why not?
JM
8. Rafi ALBO | August 17, 2007 at 10:09 pm
Hi Geert,
what is your e-mail ? I want to send you an interesting one to one campaign that we are launching soon on the web..
Thanks
Rafi
9. Harry | August 29, 2007 at 1:59 pm
This is a great piece of advertising!
10. Mr. Good Guy | August 29, 2007 at 2:02 pm
I love it!
11. Lunch is here | August 30, 2007 at 10:44 am
love the TVC
12. Michel Jansen | September 14, 2007 at 1:51 pm
You guys are great!
13. Mr. Good Guy | September 26, 2007 at 8:14 am
we are here at workshop and enjoyed the movie
14. Mr. Bean | September 26, 2007 at 8:14 am
we are here at workshop and enjoyed the movie
15. ayan | September 27, 2007 at 10:05 am
jeg vil ha filmen på hotmail.com