Bring the love back

I know, it’s been a while but the movie generated so much buzz (internally and externally) that I was submerged and didn’t find time to blog regularly. Again I’ll give you a sml update of the movie:

• Views of the movie online: more than 120.000
• Incoming links: more than 370
• Views of the blog: almost 60.000

Next to the views online I received numerous emails from people who told me that they used or saw the movie and seminares (in Cannes it was showed during several presentations also presentations not sponsored by Microsoft).

So what’s next? I just briefed Openhere on the follow-up campaign. We’ll see the first ideas on this in the following weeks. Again I’ll try to give you as much insight as possible. On the briefing itself I can only say that I want them to think on the answer we have on the question we claimed in the movie. The answer being: How can online media bring back the love between advertisers and consumers and how can we (Microsoft Digital Advertising Solutions) do that? The rest of the briefing was a lot of internal studies and data which I can’t share here (sorry about that) and brainstorming.

Geert

Since i’m writing this post on my mobile (huge traffic jam due to Rolling Stones concert), this is going to be a short posting. Nevertheless, I would like to know which advertisers are already bringing back the love? What I am looking for are examples of campaigns, strategies, maybe even brands or products that show that the advertiser is listening to the consumer and acting accordingly. In my next posting I will try to give examples of what i mean.

Geert

Next to using the movie in trade tactics we need to engage as many people as possible internally as well. Therefor we have put the poster of the movie in all the toilets in our offices, as you can see in the picture on the left.

Geert

As is said before we used to movie in our first trade tactic last Thursday. At the CCB gala we not only showed the movie on a gigantic screen for hundreds of people from agencies and media but we also had actors running around with the same T-shirst as in the movie.You can see a picture on the left (thanks to Peter Forret).

Geert