Bring the love back

This, “It’s the Conversation Economy, Stupid” , is the best posting I have ever read concerning the changes occurring in the media & marketing landscape. I’ve been reading David Armano’s blog Logic + Emotion for a long time and it has been an incredible source of inspiration. The strategy behind our little project, Bring the love back, is based on what he writes and when reading this article in Businessweek I can only hope that, as he says: “…the new consumer class that can be anything and everything at once is looking for meaningful dialogue. Some brands and businesses are going out of their way to provide this. Some are going through the motions. And some are doing business as usual. Which camp do you fall in?”, I fall in the first camp!

Geert

Crossposted on Brandopia