Bring the love back

I’ve often said that the best copywriters in the world are the people who write the taglines for movie posters. You know what I mean: those often clever and witty slogans that are meant to catch the essence of a film. A few examples: ‘In space no one can hear you scream. ‘ (Alien) ‘He’s afraid. He’s alone. He’s 3 million light years from home.’ (ET) ‘On every street in every city, there’s a nobody who dreams of being a somebody.’ (Taxi Driver) And of course the incredibly well written tagline for Psycho: ‘Check in. Unpack. Relax. Take a shower.’

In an attempt to make you even more curious about our upcoming movie ‘The Break-Up’ (yeah, we’ve changed that title too ), I’ve written just that kind of tagline for it. Here it is (while you read it, please imagine the dramatic male voice that you hear in almost every movie trailer):

She is a consumer.

He is an advertiser.

All she wants is genuine affection.

All she gets is loyalty reduction.

The Break-Up. A story of love gone wrong.

Coming soon.

Okay, so I’m not a Hollywood-writer. But this might already give you a better idea of what our movie is all about, isn’t it?

Stef Selfslagh, Openhere