Bring the love back

As you might have seen in the presentation on slideshare the idea to create this blog is not only for my personal pleasure or fame but also to create an interest in the movie before it’s online and to start the dialogue with our target market: creative agencies, media agencies and marketeers. The whole idea of this campaign (not only the blog or the movie but all the others things we have planned) is to position us, Microsoft Digital Advertising Solutions, in the center of this dialogue between advertisers and consumers. The message that we want to get across is that we can help advertisers to reconnect with consumers or we can help to bring the love back!

To do this we created this movie that we are going to use during several trade activities (more about this in the following weeks) as well as putting it online. The ultimate wet dream is of course that people will love this movie so much that we get millions of views on Youtube, Soapbox or other video sharing websites but you can never be sure that that will be the case. Therefor we are trying to connect with as many marketing bloggers as possible to get the project started. We could have issued an press release to all influential marketing bloggers, but I don’t believe that that would have worked. This posting on Crossthebreeze shows that this doesn’t work. The only way we could think of to do this is to go naked, as explained in Wired magazine, or in other words to be completely transparent in what we do or want to do. An excellent quote from this article is:”Indeed, network algorithms do not favor the cagey or secretive. They favor the prolific, the outgoing, the shameless. In the Reputation Economy, even a healthy, happy company needs to worry about its good name if only six or seven people are talking about (and linking to) it. When that’s the case, “a casual reader has only a few opinions to determine what sort of company or person you are,” says Peter Hirshberg, chair of the blog search engine Technorati. One bad blog post can kill you. But if you’ve got hundreds or thousands of sites linking to you and commenting on you, the law of averages takes over, and odds are the opinion will be accurate: The cranks will be outweighed by cooler heads. Again, the Net rewards the transparent”

Is it working? Slowly but surely this blog is attracting more and more marketing bloggers and I’ve got some positive feedback already from agencies. At the moment we have about 60 readers a day coming from different countries as you can see on the graph on the right. 

We’re not there yet but we have some time left, don’t we?

Geert