The actors
April 13, 2007
To give you an idea on the casting and why we picked the actors we picked, I’ll show you a small part of the casting brief for the actors; We were looking for a man and a woman.
The woman we choose is Claire Coffee and here is the casting brief: “Physically, I think she’s just a really natural person—she doesn’t go for high fashion, would rather wear something not mass produced, something with organic fibers. Reference: Rachel McAdams in WEDDING CRASHERS “
For the man we casted Brad Raider: “Physically, our advertiser should be handsome in a clean cut way. He’s stylish in a “I’m not dressing up, but really I am dressing up” way. His hair isn’t Wall Street, it’s the perfectly tousled – yet not tousled – coiffure. Reference: Aaron Eckhardt in THANK YOU FOR SMOKING“. Everybody agreed immediately on Brad, he really did a great casting. The reference to Aaron Eckhardt is not immediately evident but the description is what we were looking for.
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1. The couple « ‘&hellip | April 13, 2007 at 8:07 am
[...] had the chance to see some of the casting videos with the final actors before Geert left to LA (where he’s shooting the video this week). Don’t think of it as [...]
2. thierry | April 17, 2007 at 7:08 am
Well Geert I was wondering why you went so far for the shooting. I didin’t really believe your – cost blablabla – stuff. The real story is that you had to choice – hard – between a BE casting with sandra kim and kabouter plop and Claire koffee and Aaron Ackhardt. Good Choice
thierry
3. geertd | April 18, 2007 at 2:14 am
Hi Thierry, I know it’ s hard to believe but to find that quality of actors it will be cheaper in LA. On the other hand a duo with Sandra Kim and Plop would have been nice as well , of course
4. » Microsoft Made A &hellip | May 10, 2007 at 8:01 am
[...] with advertisers and consumers. The video was made by Microsoft Digital Advertising Solutions and stars Claire Coffee (NCIS, CSI, West Wing) as the consumer and Brad Raider (CSI:NY, That Was Then, The [...]
5. Mtsib | August 19, 2007 at 8:33 am
Luv it!
Out of advertiser and consumer relationship, this works also for media´s who strongly berlieves they are/have “The solution”.
Don´t you think?
Mathieu
6. mingming | December 7, 2008 at 5:36 pm
Hi Thierry, I know it’ s hard to believe but to find that quality of actors it will be cheaper in LA. On the other hand a duo with Sandra Kim and Plop would have been nice as well